Growing with Calum

Execution Roadmap

VSL Production

0/5

Write VSL script focused on problem-aware targeting

Produce and finalize VSL assets

Build VSL landing page

Create 2 page variations for A/B split testing

Optimize CTA placement and conversion flow

0/2

Map customer journey from first touch to booked call

Identify funnel drop-off points and conversion friction

0/7

Create automated booked-call nurture sequence

Add reminder touchpoints before scheduled calls

Build automated no-show follow-up flow

Add rebooking reminders and value reinforcement

Create post-call nurture sequence

Implement objection-handling follow-ups

Add delayed conversion touchpoints

0/3

Implement AI-based follow-up system

Trigger instant outreach after booked calls

Automate lead qualification and reminders

0/3

Launch new conversion-optimized campaigns

Test creatives, hooks, and audience segments

Monitor CPA and booked-call conversion rates

0/2

Appointment Booked event tracking

Payment/Purchase event tracking